Our story

GENSO - 幻想 –

Genso means ‘a thing beyond human imagination' in Japanese. Harmonizing with the power and beauty of nature, Japanese artists have created genso and enriched people's everyday lives through functional arts for thousands of years.

We believe

in the value of simple and functional, but unique and beautiful Japanese art. Its principles and aesthetics teaches us how to live a happy and fulfilled life in this complex world.

We aspire

to introduce this Japanese art of living to people worldwide, and seek to support talented and ambitious artists by connecting them with people overseas. 

We guarantee

the quality and authenticity of our artworks. All of our artists and their works are of the highest domestic standard, revered both at home and overseas.

Founding Story

Genso’s mission is to bridge Japanese artists with overseas customers and enrich both groups' lives with selected high-quality artworks and fair trading standards.

Even with their remarkable craftsmanship and unique aesthetic values, many Japanese artists are often misrepresented in the international market, or even lack access to overseas opportunities due to the language barrier. We have long been attracted by Bizen Pottery and its natural beauty and cultural values. Frequently visiting the village, we came to hear how Bizen artists have suffered from such difficulties and that they are common among many artists across Japan: overseas importers often sell Bizen Pottery at a price more than double that in Japan, but artists are not rewarded with the additional profits. At the same time, high prices with excessive margins hinder artists reaching customers. In founding Genso in 2021, we are aspiring to spread Japanese culture worldwide, as well as support Japanese artists.